Ultimate Football League

Background

The Ultimate Football League (abbreviated UFL) is a fictional 32-team football league created by CJ Zilligen at age 11. Consider the UFL to be a league of an alternate-universe that takes the place of the NFL in the football world. The league is split into two conferences – The Great West Conference and The Great East Conference – each half with four divisions of four teams each. The regular season is 17 weeks long, with 16 games and a bye week, and is concluded with a tournament-style playoff structure in which the four division winners and two wildcard teams in each conference play in a single-elimination game format, with the final two teams playing in the UFL Bowl. The team with the most championship wins is the Chicago Dragons (11), and the most recent champion is the Denver Avengers, defeating the Charlotte Prowlers 61-3 in UFL Bowl 26. There are still 13 teams that have yet to reach the championship.

Goal

Develop a logo system and visual identity for the Ultimate Football League that is appropriate, sophisticated and versatile, and effectively executes a professional sports aesthetic. The final design should attempt to blur the line between real and fiction and should make it hard to determine whether or not the league is real.